FOR IMMEDIATE RELEASE
March 1, 2017
ESTATE123.COM IS NOW AVAILABLE IN CHINESE
PETALING JAYA: Following the successful launch of its Bahasa Malaysia language option last year, Estate123.com has once again paved the way in Malaysia by introducing a Chinese language option in its website for users.
Estate123.com is the first property portal in Malaysia to offer three language options for users to browse and navigate the website: English, Bahasa Malaysia (BM) and Chinese (中文). The Estate123.com team realised the importance of providing alternative language options for users, after receiving positive user feedback and noting increased traffic for its Bahasa Malaysia-language site. The Bahasa Malaysia version of Estate123.com now makes up about 20% of the website’s traffic, one year after its launch, proving that there is demand for more language options when it comes to local property websites. Estate123.com’s aim is to cater to as many groups as possible so that everyone can easily browse, search and list properties in Malaysia.
In addition, the Chinese language website will open Estate123.com’s users to both local and international property investment opportunities. A Chinese-language property website will appeal to the Chinese-speaking community, thus further widening Estate123.com’s reach to real estate agents, negotiators, agencies, buyers, and renters in Malaysia who prefer to use Chinese as a medium to communicate and conduct business. Besides that, Estate123.com will be able to capitalise on its Chinese-language proficiency to provide local investors with more overseas property opportunities, as well as allow overseas investors from Chinese-speaking countries to explore property investment opportunities in Malaysia.
Estate123.com is continuously improving and innovating its website and mobile apps to offer visitors a user-friendly property search experience. Although the search language is still primarily in English, the Chinese version website will allow users who prefer reading Chinese to easily navigate the Estate123.com website and find their desired commercial or residential property.
The Estate123.com Chinese website can be accessed via www.estate123.com/cn or the language toggle function at the top right corner of the Estate123.com website. For more information, visit www.estate123.com or contact us at 03-7722 2035.